Congratulations! You have gained admission to some high-net-worth circles. Your objective is to raise your visibility, so everyone knows you are an advisor. It’s a balancing act. If you do it wrong, you can become a social outcast. What should you do?
Maybe you aren’t sure about the social outcast outcome. A retired friend who happened to also be a lottery winner would talk about the realtors in his Florida yacht club who would constantly wear their company blazers at the club. Other friends talk about the advisor who would casually say to people “I would like to look over your finances sometime.” It sounds like there’s a hand in your pocket — and it isn’t yours. You should be saying: “I don’t want to be that person!”
Tactful Ways to Get the Word Out
It’s time to recall a lesson from dating. Desperate people don’t get dates. If you push too hard, people assume there’s something wrong. You want to be tactful, but also get the message across. Try the suggestions in the gallery above.
Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, “Captivating the Wealthy Investor” is available on Amazon.