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Life Health > Running Your Business

If You Want to Reach Your Goal, Stop Stopping

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What You Need to Know

  • What do you want to do?
  • How will you do that?
  • Will you really do that, even if it’s hard?

I often talk with clients and in workshops about the “success formula” Napoleon Hill shares in his 1935 classic Think and Grow Rich:

  • Set a clear goal. What do you want to accomplish?
  • Develop a detailed plan to reach that goal. Define exactly what actions you will need to take.
  • Take immediate (and, as Tony Robbins would say, “massive”) action on that plan.
  • Persist until you reach the goal.

I use Edison’s invention of the light bulb as an example:

Edison’s clear goal was to create a lamp that operated safely and inexpensively using electricity as its power source, replacing gas and kerosene lamps in buildings and on streets.

His detailed plan was extraordinarily simple: test materials and combinations of materials until he found something that would not melt, burn or explode and would, instead, safely and inexpensively cast light whenever and for however long someone wanted it.

His immediate action was to begin testing materials by running an electric current through them and he persisted in that action by continuing to test materials day in and day out for what turned out to be 13 months (and not six weeks, as he had projected).

In his book, Straight Line Leadership, Dusan Djukich adds two important components to the formula: 1. deciding if you are willing to pay the price, and 2. monitoring your actions, making corrections as needed.

The price Djukich is referring to is the willingness to take the specific actions and to persist until you reach the goal. In other words, if it isn’t working, are you willing to keep at it, monitor it and make adjustments until you get it to work, or do you know at the outset that if you run into difficulties, you will stop?

With few exceptions, almost all of the failed projects and initiatives the advisors I work with can point to failed for a simple reason: When the specific actions required became too difficult, they allowed the project to stop.

“Webinars didn’t work for me,” an advisor who had included webinars in his marketing plan recently told me.

“How many webinars have you done?” I asked him.

“Just one,” he said, ”but it was a complete failure. Hardly anyone showed up, nobody invited a friend like I asked, and I got no business at all from it.”

Although his plan called for bi-monthly webinars, this advisor scheduled one webinar in February that didn’t work for him and then he stopped doing webinars.

The remedy for this is simple: stop stopping. Starting a project and stopping is not the result of a lack of conviction or desire, or of willpower or courage. It’s a habit — a choice.

If the history of your business is littered with projects and initiatives that didn’t pan out, it isn’t because they were not good projects. It’s the result of either a lack of willingness to pay the price, or the choice to stop when it became too difficult or too expensive.

If you’re taking action on an important goal and you’re 100% committed to it, choose a new habit … Stop stopping.

Sandy SchusselSandy Schussel is a coach and practice development consultant for insurance and financial professionals. He has served as an MDRT Academy trainer, is on the faculty of the InsuranceProShop and is a preferred mentor with InsuranceWebX. He is the author of two books, The High Diving Board, about overcoming fear and Become A Client Magnet, about attracting and keeping clients. Schussel’s scheduling calendar is available here.

(Image: ESB Professional/Shutterstock)


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