“Go after your natural market.” This usually means look at friends and family members as prospects. Some people want to keep business and family separate, but there are plenty of reasons to think the opposite way.
Family members want to see you succeed. They will beat the bushes for referrals. Suppose your father-in-law suggests to a gold club buddy they should do business with you. Their first question might be; “Do you do business with your son-in-law?” They cannot say: “I don’t, but I think you should.” They need to be a client to realistically solicit referrals. In the gallery above, check out 10 more reasons your relatives might want to do business with you.