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February 08, 2021 at 11:25 AM
There has never been more demand for ways to translate strategy into action and action into outcomes.
The way companies sell, and consumers buy, has dramatically changed; especially post COVID-19.
(Related: Ways to Stress Test Your Business for Coronavirus Impact)
Bold changes are needed to support those changes.
Technologies to support the new virtual selling process are and should continuously be changing.
Onboarding has to be quicker and more effective.
Getting agents and advisors into production sooner has to be scalable, cost-effective and skill-development-sustainable, with development assets and systems playing a more critical role.
We have to have a method, system, and platform to help agents and advisors:
- Stop missing sales targets.
- Replace anemic pipeline(s) with robust functions, so finding specific prospects and company information is at agents’ and advisors’ fingertips, and sequenced the way they want to see it.
- Accelerate win rates with actionable data and resources.
- Reverse decreasing average deal size and margins.
- Slow and reduce customer churn turnover.
- Even out production peaks and valleys, so we produce consistently.
How do we do all this, on a budget and while seamlessly implementing these changes?
That’s where I’m at right now, in the research and planning phase.
It’s amazing how many companies are now marketing their services to the sales industry. Some seem useful, others seem like Johnny come lately, and a couple I’m going to try.
Because a lot of what I do has been virtual for some time, I’m always looking for a way to use services that combine or package some of the things I do anyway, like email marketing, creating landing pages, and making outbound calls.
Lloyd Lofton is the founder of Power Behind the Sales and the author of 