Fidelity Investments’ eMoney Advisor says it has launched Incentive, its client-led financial planning and wellness application that recently was tested by six firms.
Incentive is available now for use through retirement plan advisors, and the app can be downloaded at the App Store and Google Play.
The tool — eMoney’s first mobile app — is aimed at educating a broad audience about basic planning concepts and encouraging behavioral changes to help users achieve their goals.
The goal of the app is to motivate participants to make incremental improvements by accessing basic financial pillars and rules of thumb, spending challenges and relevant financial literacy topics.
Although Incentive is “client-led, it is still delivered through a financial professional,” Jess Liberi, eMoney head of product, said during an eMoney Summit keynote in October.
“The application of Incentive is far-reaching, and while we are focusing our initial efforts on working with advisors and advisory firms that focus on the employer retirement plan market, we see it reaching much, much further in the future,” Liberi told viewers at the time.
That remains the plan. “It’s our goal at eMoney to increase access to personalized financial planning experiences and provide a full spectrum of planning solutions to our clients,” Chad Porche, vice president of product innovation at eMoney, said Thursday.