Many professionals within the financial advisory and wealth management industry send gifts and cards to their clients during the holiday season as one way to foster stronger relationships.
SmartAsset, which serves as a marketplace for financial advisors, asked 192 advisors on its platform about their gift-giving plans for clients this year. The survey was conducted Dec. 1 to Dec. 14.
The survey found that nearly half of respondents plan to send appreciation gifts to their clients in 2020. Others were undecided whether they would send a gift, and about one in three did not intend to send gifts.
Four in five financial advisors plan to spend the same on holiday gifts for clients this year as they did in 2019. However, 16% say they will spend more on client gifts around the holidays this year than last, while 4% say they will spend less.
Popular Gifts, Typical Cost
Fifty-one percent of advisors surveyed said that if they decide to send a gift this year, it will be food or festive baskets. Wine and spirits are the second-most popular gift idea, cited by 14% of financial advisors.
One in five advisors responded “other” in response to what they plan to give clients. SmartAsset noted that those responses show that many advisors plan to send customized or personalized gifts to their clients, perhaps with the intent of building even stronger relationships.
Some respondents said they would send personalized calendars, monogrammed blankets and various other custom items.