FMG Suite has acquired Twenty Over Ten, the maker of a Software-as-a-Service (SaaS)-based digital marketing platform for advisors that launched four years ago.
It is the sixth acquisition in four years for FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, that continues its expansion strategy. Terms of the deal weren’t disclosed.
“We’re impressed with what Twenty Over Ten has built in a relatively short time and we look forward to integrating our solutions to deliver the products and services we know are most sought after today by financial professionals, RIAs, and independent broker-dealers,” Scott White, FMG Suite CEO, said in a statement.
He called the acquisition a “strategic investment in the future of our platform — websites that generate leads, personalized automations, and fully customizable content.”
Twenty Over Ten’s team of designers, developers and marketers will be retained by FMG Suite, and the combined companies “will pool their resources to offer financial advisors the most modern lead-generation and marketing solutions with award-winning client service,” they said Tuesday in a joint announcement.
However, “Twenty Over Ten will continue to operate its business as usual until plans are announced to integrate the companies’ best-of-breed solutions to better serve the industry,” the firms said. “Every effort will be made to minimize business disruptions, and clients of both entities will benefit from combined capabilities, content, and campaigns to improve interactions with their investor clients at every stage.”
Over the last five years, “we have seen a dramatic shift in advisors from a referral-first approach, to a digital marketing-first approach,” according to Samantha Russell, Twenty Over Ten chief marketing and business development officer.
“2020 has just put that shift on a rocket ship, with advisors everywhere recognizing the need to not only embrace digital marketing but to really prioritize understanding how to use it to grow their firms over the next decade,” she said Wednesday.