Envestnet | Yodlee introduced Insights Solutions, application programming interfaces that the company said Wednesday use machine learning to help advisors and other financial service providers offer clients personalized views of their finances.
Insights Solutions, launching in the current quarter, were designed to help financial institutions and fintech firms grow their market shares by enabling “hyper-personalized digital financial experiences and providing the data needed for customer segmentation,” the firm said, noting these experiences have been requested by advisors and financial service companies.
Envestnet | Yodlee’s new APIs “enable financial service providers to develop experiences that engage customers proactively across their financial wellness and financial planning channels,” it noted.
By using machine learning techniques and algorithms, financial service providers can offer clients a “360-degree, personalized view of their finances to help them make better decisions at all stages of life such as saving for retirement, starting an emergency fund or managing monthly expenses,” the company said.
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The “combination of actionable insights, unique peer benchmarking capabilities and personalized views allow digital financial experiences to provide timely and impactful virtual financial assistance,” the company said.