NFL Advisor Program Adds Bernstein Private Wealth

The firm joins Goldman Sachs and Bessemer Trust as institutional members.

(Photo: Bloomberg)

While the start of training camp this month for the National Football League remains uncertain due to the pandemic, the NFL Players Association’s institutional advisor program has given the all-clear for athletes to work with Bernstein Private Wealth Management.  

This program is designed to serve some 5,000 current and former players and includes Bernstein, Goldman Sachs and Bessemer Trust as institutional members; there also are more than 150 individual financial advisors in the NFLPA’s advisor program.

“Bernstein’s strong track record and expertise will go a long way in equipping our player members with the resources and guidance necessary to navigate their unique financial situation, both during and after their playing careers,” said Dana Hammonds Shuler, the NLFPA’s senior director of player affairs, in a statement.

The program requires advisors to be certified financial planners and/or chartered financial analysts with eight years of licensed work experience or more.

Institutional participants are picked after a review of their reputation and service offerings; each institution must monitor participating advisors meeting specific criteria and adhering to a code of conduct.

“As professional athletes face an unprecedented level of financial uncertainty amid the pandemic, having an advisor who understands the unique challenges is more important than ever,” according to Adam Sansiveri and Stacie Jacobsen, co-heads of Bernstein’s Sports and Entertainment Group.

“We look forward to working with the NFLPA to further help the current and former players protect and grow their wealth, as well as ensure their investments are aligned with their personal values toward social and environmental change,” they added.

Bernstein’s Sports and Entertainment Group works with some $3.5 billion, while Bernstein Private Wealth manages $86 billion.

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