Centers of Influence.
We basically define them as people who can send business to us. Accountants and lawyers come to mind.
Try a different mindset. Look for the people who can connect you with other people — the ones everyone trusts. There’s a story here.
The Established Local
We have a 50ish friend retired from the Air Force. He and his wife are regulars at the local pub. He grew up in the area. He’s a nice guy who seems to know everyone.
What Your Peers Are Reading
We needed an arborist (tree guy) for something specialized. Our tree guy recommended someone. We got in touch. The arborist said: “i think we know some of the same people. Do you know (local)?” I said yes. “Does (local) know everyone around here?” The arborist said: “(Local) and I were in kindergarten together!” I called (local). Mentioned the conversation. He said “(the arborist’s) dad coached out Little League team.”
The moral: Some people, without great wealth or official position, know everyone because they are “nice guys.” Perfect for introductions.
(Related: Preparing for the Morning After)
This is an Asian example. It works in other cultures too. Education is often considered the ladder to success. Parents skimp and save to give their children the best opportunities in life. The children return the favor by studying hard. They are those kids in the front row.