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Financial Planning > Behavioral Finance

The 2020 IA25: Amy Webber

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Amy Webber is president and CEO of Cambridge Investment Research, where she’s been one of the independent broker-dealer’s leaders for 22 years.

Top Advice

These times are unprecedented and not something we would have foreseen. It validated for us and our financial professionals that thoughtful business continuity planning done in advance, before you need it, really pays off when the unexpected becomes reality.

It is important to focus on the positives [now] and to translate those into connection opportunities with clients.

We have heard from many of our financial professionals that their clients are holding to their long-term planning, as their trusted financial professionals have been guiding them to do for some time.

What may not be intuitive is that financial professionals also should be making sure their clients are aware of the numerous scams and fraudulent behavior that also arises, in particular cybercrime.

And most importantly, in this is the type of environment, advisors can shine!

This is an opportunity to leverage numerous digital solutions and tools to create a scalable, and at the same time, highly unique communications strategy and service experience for their clients.

The mantra should be, “even in the midst of chaos, a calm perspective will bring clarity and wise decisions.”

Biggest Challenges

We serve those who serve others. The biggest challenge has been balancing the needs and safety of everyone across our Cambridge Nation.

Circumstances change rapidly and reflect so many dynamics from federal to state to city levels, as well as regulatory impacts. In addition, we also have economic disruption on global and national scale and international market volatility.

It takes teams of professionals to continuously focus on intercepting, assessing, applying and communicating changes and relative impacts for our advisors, their clients, our associates, and our firm, community and industry.

At the same time, reflecting social distancing best practices means we’ve adapted how we engage with each other.

We recognize that financial services professionals are considered essential critical infrastructure workers — meaning they have a special responsibility to maintain their normal work schedule by serving millions of others dependent on them every day for their financial well-being.

This includes hundreds of our associates, thousands of financial professionals and their teams, and millions of investing clients who need access to their financial accounts — especially now.