Amy Webber is president and CEO of Cambridge Investment Research, where she’s been one of the independent broker-dealer’s leaders for 22 years.
These times are unprecedented and not something we would have foreseen. It validated for us and our financial professionals that thoughtful business continuity planning done in advance, before you need it, really pays off when the unexpected becomes reality.
It is important to focus on the positives [now] and to translate those into connection opportunities with clients.
We have heard from many of our financial professionals that their clients are holding to their long-term planning, as their trusted financial professionals have been guiding them to do for some time.
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What may not be intuitive is that financial professionals also should be making sure their clients are aware of the numerous scams and fraudulent behavior that also arises, in particular cybercrime.
And most importantly, in this is the type of environment, advisors can shine!
This is an opportunity to leverage numerous digital solutions and tools to create a scalable, and at the same time, highly unique communications strategy and service experience for their clients.