Accomplishment(s): Advisor Group has invested greatly in business building tools for our financial professionals. Our biggest challenge is that those professionals are focused on their clients, and reading every home office email and attending every webinar is not at the top of their priority list.
With that in mind, I led our effort last year to partner with ActiFi to build our MyBusinessBuilder platform. MyBusinessBuilder supports advisor growth by aligning resources that can help them pursue opportunities or address challenges in their businesses. It personalizes the delivery of Advisor Group’s consultative resources by narrowing the focus to what each advisor needs, based on where they are in the evolution of their business at any given time.
For us, the platform produces and institutionalizes critical qualitative and quantitative knowledge regarding advisors’ businesses that was previously unavailable, and helps us draw on that information to empower their growth.
This is a technology solution that scales practice management. I’m very proud of the role I played in spurring collaboration from professionals across six of Advisor Group’s different functional areas to get this done. Not only did it result in a capability that will drive business growth and retention, it created synergies within our organization.
How to get more women into WealthTech: Raise your hand. At the heart of an advisor’s ability to scale their business so they can deliver more holistic wealth management services — is technology. Today, 97% of clients are demanding more digital engagement and getting it independent of their financial advisor.
All of this means that opportunities to drive innovative solutions through technology are available to entrepreneurially-minded professionals throughout an organization, in a way that we have never seen before.
For example, my “title” is National Sales Manager for a wealth management firm. But in that role, technology is a critical part of my day-to-day engagement both across our corporate organization and with our financial professionals.
That perspective allows me to drive innovation for advisors and our company, because I can see what advisors need and play a proactive and meaningful role in developing the technology solutions to help us meet those needs.
All of us, women and men, need to stop thinking of “technology” as a separate discipline or siloed “department.” For other women in the industry, don’t think that if you don’t have a computer science degree you are not qualified to influence technology innovation.