“You’ve got to spend money to make money.” You’ve heard that before.
(Related: The Coffee Lover’s Guide to Prospecting)
You would be willing to do it, provided you could connect the dots and see where business is supposed to come from. Here are three out of the box ways to stand out, raise your visibility and make connections.
1. Rent Out a Movie Theater
It’s not as crazy as it seems. Most theaters are multiplex. You just want one section.
Your audience: You want double income families with young children.
The strategy: Rent the theater when a great children’s film comes out. Invite clients and prospects with young children. Encourage them to bring friends who also have kids. You welcome everyone. They see the movie. They get a takeaway with your contact info.
Why it works: Parents with young children always need activities. It’s repeatable. After the event you can do it the next month too. It’s scalable. If 25 sets of parents attend with children, you can invite them to each bring another couple with young children the next month. Now you have 50 sets of parents. Ideally you are renting the space for a flat rate.
2. The Friendly Bartender
This strategy assume you are in a big city with lots of office buildings filled with executives. There’s an expense account type steak house nearby.
Your audience: Middle to senior level corporate executives.