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The number of third-party providers on TD Ameritrade Institutional’s Model Market Center has grown to 35 who are collectively offering a total of 328 investment model strategies, the company said Tuesday.

The firm’s portfolio marketplace has added 24 new model providers, offering an additional 232 investment strategies, since the last time new providers were announced by in May 2018, the company said. Many of the new providers were added in the past week or so, according to the company.

New providers on the Model Market Center not previously announced by the firm included BlackRock, Cantor Fitzgerald Investment Advisors division Efficient Market Advisors and J.P. Morgan Asset Management. However, at least one of the 24 providers — New York-based Global X ETFs — had already announced its addition to the Model Market Center on its own. Among the providers most recently added were Anchor Capital Advisors, Schafer Cullen Capital Management and W.E. Donoghue, according to TD Ameritrade.

Also added to the Model Market Center since May 2018 were: Advance Capital Management, AGFiQ Asset Management, Anfield Capital Management, Aptus Capital Advisors, Auour Investments, Cabana Asset Management, Capital Market Consultants, Clark Capital Management Group, Eagle Ridge Investment Management, First Trust Portfolios, Horizon Investments, Invesco Advisers, Julex Capital Management, KKM Financial, Miller/Howard Investments, Northern Trust Investments, and Zacks Investment Management.

TD Ameritrade continues to look for additional providers and expects to add more in the future, according to the company. But it didn’t say if it was already in talks with any additional providers.

The Model Market Center had a soft launch in fall 2017 before moving to a wider launch in early 2018. It launched as part of TD Ameritrade’s iRebal trading and portfolio platform and initially included products from State Street, Goldman Sachs, WisdomTree, Russell Investments and four other firms.

There was a lot of interest in the Model Market Center early on, Danielle Fava, director of innovation at TD Ameritrade Institutional, told ThinkAdvisor in an interview after the launch. “We’ve had more than a third of advisors using the iRebal sign up for this, or 1,000-plus advisors,” she said at the time.

Since its launch, “more than 3,200 subscribers have signed up to use the platform,” TD Ameritrade said Tuesday.

“Advisors told us they want more choices, so we’ve built out our platform to include more investment strategies from a broader universe of providers, and this latest expansion is only the beginning,” Fava said in her company’s announcement Tuesday.

“With Model Market Center, RIAs can leverage the strategies of some well-known money managers to help construct portfolios and devote more time to serving clients,” TD Ameritrade noted.

In addition to the additional model providers and investment strategies, the expanded platform also includes a new, two-tier structure, TD Ameritrade said. While Tier One portfolio models are available at no additional cost and are usually invested in ETFs and mutual funds, advisors now also have access to Tier Two models that it said feature a wider range of securities, including individual stocks. Those models have a management fee associated with them, set by each model provider, with pricing that’s comparable to similar platforms, the firm said.

Available at no additional charge is an institutional-grade modeling and investment analytics tool from FinMason to help advisors measure potential model risk and inform their research on which strategies may align with their client’s goals, TD Ameritrade said. Advisors can access quantitative data on the models from Informa via its PSN investment manager database, while research reports from model providers are also available from Informa’s WealthIQ system, TD Ameritrade added.

— Check out TD Ameritrade, E-Trade Clients Can Now Check Portfolios With Google Assistant  on ThinkAdvisor.