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March 15, 2019 at 12:53 PM
Tax code changes continue to puzzle a significant number of donors when it comes to their charitable giving, according to new research from Marts & Lundy, a fundraising consulting firm.
“Overall, we are finding that regardless of their giving status — major gifts or annual fund — donors are uncertain about what tax changes will mean to their giving,” Marts & Lundy’s chief executive, Philippe Hills, said in a statement.
Hills recently cited a report that predicted that giving over the next two years would grow even in the wake of changes to the tax code.
For the new study, Marts & Lundy interviewed 105 top donors, and conducted online surveys that elicited 2,542 responses from donors at all income levels to its nonprofit clients.
In the interviews, 53% of donors said their giving would remain unchanged, while 37% were uncertain. Ten percent said they would increase their giving.
Online responses showed a different picture: 45% of donors with different income levels said they were unsure, while 39% said their giving would stay the same. And in contrast to the interviewees, 6% said they would reduce their giving.
