Cetera Financial Group, an independent financial advisor network, announced this week that it will add the AdvicePay payment processing service to its suite of tools and services, allowing clients to pay for fee-for-service advice in a more streamlined and automated way.
AdvicePay will enable Cetera advisors to accept credit and debit cards and automated clearing house payments for their financial advice without first having to establish an investment account for the client.
Cetera said the fee-for-service offering to advisors will start with small, controlled advisor pilot groups that will implement AdvicePay and leverage Cetera’s business consulting services for practice management.
“Cetera is committed to transforming the landscape of financial advice through the technology, tools and services we provide to advisors,” the firm’s president, Adam Antoniades, said in a statement.
“We are transcending regulatory frameworks and moving past traditional ways of operating in order to bring an advice-centric experience to more people, helping them achieve financial well-being at each life stage.”