United Capital, the RIA led by Joe Duran, says that the level of assets managed by advisors using its white-label wealth management platform FinLife Partners has hit $22.5 billion — double its level of about four months ago.
The financial life-management platform was launched in 2016 by the firm and is now used by 38 partner RIAs. Intersect Capital, which has about $900 million in assets, is one firm that has recently become a client.
“FinLife Partners taps into a tremendous need in our industry for cutting-edge tools to help our clients live richly, and its success is a vindication of our vision and efforts,” according to Duran. “The day may come soon when FinLife Partners eclipses United Capital in size.”
The financial management side of United Capital’s business currently includes about $23 billion in client assets.
“FinLife CX will empower clients to focus on what they can control, tracking their financial decisions instead of just tracking the financial markets,” said Intersect Managing Partner Joe McLean, who works with sports and entertainment stars, in a statement.
In 2018, United Capital released FinLife CX so third-party advisors could integrate their own data and other tools with those of several client relationship management systems.