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Technology > Marketing Technology

TD Ameritrade Boosts Onboarding With Platform Upgrades

By Marlene Satter

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RIAs will have an easier time opening accounts after eight new technology upgrades by TD Ameritrade Institutional.

Forms to open new accounts can now be completed “with a few clicks,” says TD Ameritrade, after the enhancements to the Veo One platform. Customer relationship management (CRM) and portfolio management systems can now push client data straight into the Veo One Account Opening Wizard, while as an alternate, advisors and technology firms with their own account opening solutions can send data directly to TD Ameritrade Institutional’s back office. RIAs can also continue submitting information directly through the wizard.

The newest enhancements help prevent incomplete or not-in-good-order issues while simplifying and streamlining the account opening process for RIAs.

According to the firm, it is integrating with eight technology firms — Advyzon, Agreement Express, Docusign, Envestnet | Tamarac, iPipeline, Orion Advisor Services, Salesforce and Wealthbox — as well as with the proprietary in-house platforms of advisory firms FTJ FundChoice and Carson Group.

Among the improvements are Agreement Express’ software-as-a-service (SaaS) solution for client onboarding, which also provides the ability to open or transition multiple account types at the same time without the need to send multiple documents or re-key data into disparate systems; Advyzon’s auto-population of account opening forms with CRM data, as well as client reporting, billing, document management and a client portal; and Wealthbox’s automated account opening feature.

More third parties, including advisor in-house applications, will be added to the platform in the future in keeping with the firm’s open architecture approach.

The end objective is fully digital, end-to-end account opening capabilities.

Marlene Satter

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