Investment manager Brinker Capital has hired behavioral finance guru, psychologist and popular author Daniel Crosby as its chief behavioral officer.
Crosby’s focus at Brinker will be on “working to bring behavioral tools, training and technology to financial advisors that will allow for the practical application of behavioral science,” he said via Twitter on Tuesday.
Brinker, which has close to $23 billion in assets, confirmed both the news of Crosby’s hiring and its plans to expand work in behavioral finance next year.
“What a great move by Brinker Capital!” said Brendan Frazier of Wired Planning on Twitter after the news broke. “I think it’s pretty fair to assume that this will spark a trend in the industry, and in 3-5 years the role of Chief Behavioral Officer will be as common/necessary as Chief Operations Officer, Chief Investment Officer, etc.”