A year after it acquired Mast Mobile, Hearsay Systems is introducing technology that gives financial advisors access to much more information on their mobile phones and the ability to turn that data into client calls, text messages and more.
The Advisor Actions mobile solution aims for advisors’ mobile phones to serve as “smart work systems,” so they — and other financial professionals — can spend more time with clients and less on computers.
It does this by tapping into customer relationship management and other core systems, creating shared workflows and triggering Advisor Actions (aka reminders) to do client-facing tasks, which (of course) are tracked.
Is it game changing? “Yes,” said Hearsay Systems founder and CEO Clara Shih, in an interview, without missing a beat.
While the company spent its first years rolling out ways for advisors to communicate on social media (Facebook, Twitter and LinkedIn) and be compliant, it then moved onto email marketing and texting.
“With Advisor Actions, we are going beyond these developments,” Shih said. “It’s a start to digitizing the financial advisor.”
By digitizing, she means helping advisors get information quickly and easily on their phones, including data from their broader sales team, as well as field and corporate networks. As this data is turned into client outreach, Hearsay assembles the interactions, which can be analyzed via its technology and integrated or automatically synced with CRM, marketing and related systems.
The comes less than five months after the fintech firm rolled out Hearsay Relate, a communications app to help advisors work with clients via text and voice using a separate business number for their mobile devices.
Advisor, author and blogger Michael Kitces reacted to the news via Twitter, saying: “Advisors have already been digitizing. This isn’t exactly a new ‘start.’ But it is interesting to see how Hearsay is evolving from its original social- media compliance core…”
CRM systems “have been giving reminders about tasks and tracking client communication for years, many via a smartphone …,” Kitces said. “Hearsay does appear to have a better interface for this.”
He adds: “Not that there isn’t a LOT of room for improvement in how advisors access information on the road/from the field. But this is an iterative improvement of solutions …”
Based in San Francisco, Shih and Hearsay strive to keep up with the pace of innovation in Silicon Valley and to get the financial services industry up to speed. The industry, she says, “has not kept up.”