TD Ameritrade is introducing a financial education platform for investors based on artificial intelligence. Its Content Intelligence Platform uses AI to give clients tailored content based on their online behavior.
The news comes one day after the firm said it made an investment in ErisX, a platform that combines a derivatives exchange and clearing group for digital-asset futures and spot contracts, and TD Ameritrade President & CEO Tim Hockey’s speech at the annual Security Traders Association meeting in Washington about the firm’s technology-focused strategies.
Starting Thursday, the firm’s education staff will organize and share its most popular content, based on overall viewership numbers, it says. As clients view this content, the platform will study preferences and then suggest related articles and videos, for instance.