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Technology > Investment Platforms > Turnkey Asset Management

United Capital’s FinLife Partners Passes Growth Milestone

By Emily Zulz

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United Capital Financial Advisers’ FinLife Partners reached a new milestone — hitting $10.4 billion in assets under contract from independent advisory firms now signed to use the FinLife platform.

FinLife Partners is a white label of United Capital’s advice, training, planning and investment management platform that allows independent advisors to access the firm’s proprietary Financial Life Management system.

United Capital launched FinLife Partners in April 2016, and by March the following year the platform had reached $3 billion in assets under contract signed — tripling its initial one-year target of $1 billion in less than a year.

“The FinLife offering has evolved in tandem with its swift growth since its inception in mid-2016, signing 26 firms and seeing sustained interest from independent advisors nationwide,” the firm said in an press release. “The value of United Capital’s financial life management tools and unparalleled client experience resonates with partner firms, who gain access to powerful tools … and resources to stay engaged and relevant with digital-savvy clients.”

In addition to vastly improved client satisfaction, FinLife platform users have reported an average of 25% growth in revenue, according to United Capital.

The release of FinLife CX this year made the white-label offering even “more potent” by combining United Capital’s client engagement tools with a totally open architecture, the firm says.

FinLife Partners also announced a new integration with FinLife CX, the firm’s white-label wealth management platform, and Redtail Technology.

This integration improves the versatility of FinLife CX, allowing Redtail users to rapidly onboard to the FinLife platform without having to train on an entirely new system.

“The flexibility of FinLife CX means advisors can access United Capital’s outstanding, white-label financial life management tools within Redtail’s next-generation technology in a seamless interface that reduces redundant data entry,” Redtail CEO Brian McLaughlin said in a statement.

Partner firms can also choose to access the full power of the platform through FinLife CX+ Investment Management. This provides access to a wide breadth of experienced asset managers, where advisors can work with their clients to choose from several investment strategies to build a personalized portfolio that can be adjusted throughout a person’s lifetime as goals change.

“FinLife CX takes advisors beyond one-and-done retirement plans and dry performance reports, unlocking the power to add real value to clients’ day-to-day needs,” Mike Capelle, chief platform officer of United Capital, said in a statement. “FinLife CX meets an incredible demand from partner firms to help households align their money with their priorities and grapple with the unique challenges in their financial lives.”

—Related on ThinkAdvisor:

Emily Zulz

@think_emilyz

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