United Capital Financial Advisers’ FinLife Partners reached a new milestone — hitting $10.4 billion in assets under contract from independent advisory firms now signed to use the FinLife platform.
FinLife Partners is a white label of United Capital’s advice, training, planning and investment management platform that allows independent advisors to access the firm’s proprietary Financial Life Management system.
United Capital launched FinLife Partners in April 2016, and by March the following year the platform had reached $3 billion in assets under contract signed — tripling its initial one-year target of $1 billion in less than a year.
“The FinLife offering has evolved in tandem with its swift growth since its inception in mid-2016, signing 26 firms and seeing sustained interest from independent advisors nationwide,” the firm said in an press release. “The value of United Capital’s financial life management tools and unparalleled client experience resonates with partner firms, who gain access to powerful tools … and resources to stay engaged and relevant with digital-savvy clients.”
In addition to vastly improved client satisfaction, FinLife platform users have reported an average of 25% growth in revenue, according to United Capital.
The release of FinLife CX this year made the white-label offering even “more potent” by combining United Capital’s client engagement tools with a totally open architecture, the firm says.
FinLife Partners also announced a new integration with FinLife CX, the firm’s white-label wealth management platform, and Redtail Technology.