Revenue from new U.S. sales of individual annuities fell to $44 billion in the third quarter, down 15% from the total for the third quarter of 2016, according to IRI.
The Washington-based group gets its non-variable annuity data from Beacon Research and its variable annuity data from Morningstar.
Sales of non-variable annuities of all kinds fell 12.5%, to $23 billion.
Sales of variable annuities fell 17.5%, to $25 billion.
Sales of indexed annuities, which are included in the non-variable total, fell 9.5%, to less than $14 billion.
Sales of every type of annuity contract included in the new IRI report were down, year over year.
(Related: Q2 Annuity Sales Look Better: IRI)
A copy of the IRI report is available here.
LIMRA recently reported, based on insurer survey data, that it believes third-quarter individual annuity sales revenue fell about 13%, year over year.