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Portfolio > Investment VIPs

Jemstep, Key Investment Services Partnering on Robo Platform

By Danielle Andrus

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Jemstep announced Tuesday that it is partnering with Key Investment Services, a subsidiary of KeyBank that provides retail broker-dealer and investment advisory services, on a digital advice platform.

Jemstep has configured its Advisor Pro platform for KIS and will roll it out in phases to KIS advisors this year. Investment portfolios will be provided by BNY Mellon’s Lockwood, with trading and rebalancing supported by BNY Mellon’s Pershing on the Pershing NetX360® platform.

“We are thrilled to partner with Jemstep to implement their quality digital platform for our existing clients to provide access to our investment services while supporting our Department of Labor and other regulatory requirements,” Marc Vosen, president of Key Investment Services, said in a statement. “Jemstep was a clear choice for us as they have a proven, cost-effective platform, integrated with firms with which we currently have relationships, and as a subsidiary of Invesco, I know they will be there tomorrow.”

Jemstep provides advisors with a guided investment flow featuring a customizable risk tolerance questionnaire, which helps them direct clients to the appropriate portfolio.

Broker-dealer network Advisor Group announced in July that it had selected Jemstep to build a tech platform to streamline onboarding and account opening, with a digital advice component. That platform is expected to be rolled out at the end of 2017.

Advisor Group has a long-standing relationship with Jemstep, according to Jamie Price, Advisor Group president and CEO. “They started as a direct-to-consumer robo platform but quickly morphed into an advisor-facing robo platform,” he told ThinkAdvisor following the announcement.

— Read Vanguard Is Way Ahead in the Robo Race on ThinkAdvisor. 

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