For many years, Redtail Technology focused on having a responsive website rather than focusing on its mobile app – and as a result its mobile app suffered.
CEO Brian McLaughlin himself admits it.
“We can’t even hide it,” he told ThinkAdvisor. “Go on iTunes or Android store and look at our reviews; they’re s—. They have one star.”
Roughly nine months ago, Redtail decided to change that.
“We decided after really having, honestly, a pretty poor mobile app, [to listen] to our customers who were telling us, ‘Your mobile app sucks. Figure it out,’” McLaughlin said. “So that’s what we did.”
They hired personnel and put a whole project together to do “nothing but mobile,” according to McLaughlin. Redtail now has staff “mobile app developers” that are specifically focused on just mobile apps. The fintech company also committed to a “really rapid development cycle” for its mobile app.
“We started doing a two-week sprint, so every two weeks a new version comes out,” McLaughlin said.
Since the new mobile Redtail CRM (Tailwag version) – which is available for iPhone and Android – launched about nine months ago, it’s had 12 versions or updates to the app. Its latest update was about May 23 for iPhone users and May 19 for Android users.