Veterans of the National Association of Independent Life Brokerage Agencies (NAILBA) annual conference know that each year they’ll see exhibitor booths that top those at last year’s event.

The organization’s 35th meeting this year in Dallas is no exception. 

The NAILBA 35 exhibit floor plays home to 114 booths, all of them vying for foot traffic and attention from the numerous attendees who will pass through the hall. Some exhibitors take this initiative to the next level. 

The following are our picks for best booth at NAILBA 35.

Conference photos by Emily Holbrook

6. Protective

This exhibitor wins points for both interactivity. Here, attendees can “walk in an agent’s footsteps” by stepping on the yellow pad, at which point a video plays, explaining the challenges and needs of today’s insurance agent. 

5. MetLife

This insurance behemoth is embracing the spirit of the Southwest by adorning their NAILBA booth with traditional western decor. Can you spot the rooster? And yes, that’s real hay.

4. Nationwide Insurance

The fine folks at the Nationwide booth erected a Plinko board (a “Price is Right” original game) for attendee amusement. Their enthusiasm was contagious as the staff is likely to prevent attendees from moving on until they play the game. Winners score such prizes as a beautiful cookbook featuring Texan cuisine. This booth gets extra points for its friendly staff. 

3. AIG

All NAILBA attendees are professionals in their own right. But that doesn’t mean they can’t act like kids again, especially if they’re visiting the AIG booth, which allows attendees to compete against each other in a car racing video game. This expansive set-up also provided traditional seating, for those who were not into ‘having fun’.

2. Mutual of Omaha

Mutual of Omaha makes the list because, let’s be honest, when else can you hold an alligator or hedgehog (not pictured)? It’s easy to see why this booth is an annual attendee favorite.

1. EMSI Insurance

This exhibitor knows exactly how to increase foot traffic to their booth: alcohol. EMSI happily served up mimosas to passersby, many of whom stopped to talk at length. Nice work knowing the audience.