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Practice Management > Building Your Business

10 tips to determine if your agency website is toxic to your practice

By Alan Blume

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Having a company website is a must in today’s marketplace. Your website is like your business card: It represents your agency, your essence, your integrity, everything that makes you unique. That is why it is important to have the best content, the most appelling design, and information that is relevant to establish your brand online.

Here are 10 tips to determine if your insurance agency website needs to be fixed or replaced, and is likely to hurt your business growth.

1. Your website is too narrow or only fills a portion of a laptop screen.

2. It is difficult to navigate, on a desktop, on a tablet or a smart phone.

3. It doesn’t format well on current monitors.

4. It doesn’t format correctly on mobile devices — which is also known as “having responsive design.”

5. It has outdated images and content relevant to your company, or the site’s look.

6. It lacks current code and a content management system.

7. It has limited functionality: It lacks portals, videos, and other forms of capturing leads.

8. It has functionality issues on mobile devices, not just formatting issues.

9. It lacks integration with social media.

10. It elicits a negative response from prospects and clients.

If your website isn’t mobile responsive, and no longer works well to support the majority of website visitors,

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