The team at Orion Advisor Services is “hyper focused” on providing advisors with “the most integrated portfolio accounting system available,” said Orion’s founder and CEO Eric Clarke. The reason integration is so important is because “every advisor we work with is unique. The way they deliver value to their clients is very unique.”
Clarke, who founded the firm in 1999, believes “every advisor should have the ability to choose the systems that are the best fit for their firm and will enhance their ability to add value to their client experience.” Orion now serves over 800 advisory firms with $280 billion in assets under administration.
To provide advisors with that broad level of choice, Orion hosts an annual conference with their integration partners.
“They’ll bring their developers, their CTOs, and we spend three days together actually putting the finishing touches on integration work that we’ve been doing with them throughout the year,” Clarke said.
Attendees also “explore new integrations,” Clarke added. “We have industry thought leaders there to give their feedback on what they’re seeing in the integration landscape, and we also bring in some outside speakers to share with us how things are working outside of our industry from a technology perspective.”
That’s important because technology is one area where innovation happens quickly. Clarke said that to make sure they’re making the most of their technology resources, advisors should get their staff’s buy in.
“They’ll be able to see how the technology will help and benefit them. They’ll feel like they have a voice in selecting it, and by being involved in that up-front process of the due diligence of the different providers, it really creates […] success,” he said.
Once the advisors and back office teams that will be using the technology are on board, though, there has to be a dedicated strategy to train them on how to use it.