Did you know that that there are some people who actually like making cold calls and are always searching for cold calling tips?
If you do a search on the Internet to see if cold calling is dead or alive, you’ll get mixed messages. Some people teach Cold Calling Tips, How to Cold Call, Cold Calling Techniques and how to Turn Cold Calling into Smart Calls.
On other hand, one guy wrote, “You could poke me in the eye with a sharp stick before I’d make another cold call.”
Before you start arguing for or against this practice, know that Andrea Meachan Rosal, Chief Content Officer of RainToday.com, and John Doerr, Principal of the Wellesley Hills Group, reported on the conclusions of a study that: “Cold calling is second only to referrals as the number one lead generation tactic.”
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I should rest my case here. But that wouldn’t be any fun. So, here are the five reasons why cold calling should die a fast death:
1. Prospects hate to be cold called by someone they don’t know, who knows almost nothing about them, their situation, or their business — and is probably reading from a cold calling script written by someone who used to cold call 20 years ago.
2. Salespeople hate making cold calls. They are hard wired to reject and avoid cold calling techniques.
3. No one answers their phone any more. When your mobile phone rings and no name shows up or you don’t recognize the number, do you pick up the phone? I certainly don’t. I wait to see if they leave a message.