Perhaps your local independent insurance agency prides itself on giving back to the community where you live and work. Or perhaps it’s on your to-do list.
Many agencies do admirable jobs of being involved and contributing to the well-being of their communities. They sponsor youth athletic teams. They contribute to local charities. They host food or clothing drives. They volunteer to support local causes.
All of these things not only provide a sense of satisfaction that you are truly giving back and helping the community that keeps you in business, but as a nice side effect, it intrinsically builds goodwill among citizens/clients and potential clients in your community who think positively about your agency because they see you are making these efforts. It’s a win-win.
As the holiday season is upon us, many people’s thoughts turn to volunteering and contributing to charities that are near and dear to their heart. It makes you feel good about yourself—especially at this time of the year—while reinforcing the solid values you want associated with your agency by employees and consumers alike.