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Financial Planning > Behavioral Finance

Millennials Motivated to Plan for Future, but Feel Overwhelmed by Options

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Eighty-three percent of Americans ages 18 to 34 are straining to figure out their options for insurance coverage, and 79% are struggling to understand their choices for retirement planning, according to a new survey released Thursday.

By comparison, 70% of the general population feels overwhelmed by insurance options and 67% about retirement choices, according to a poll commissioned by Lincoln Financial Group, which was conducted among 2,273 adults 18 and older in early April.

The survey found that notwithstanding their financial planning challenges, millennials were trying to be good savers. Eighty-three percent said they saved money from every paycheck, compared with 78% of the general population.

An equal percentage of millennials said significant events — marriage, birth of a child, purchase of a new home — motivated them to plan for their financial future, versus 72% of other respondents who were inspired by such events.

(A study released in June by found that an increasing number of millennials were buying a home this year.)

According to the Lincoln Financial survey, online research was the most popular financial planning information source for 38% of millennials.

They were also likelier than any other generation to cite company shares on social media and sponsored digital ads as influential sources of information about a financial services company or product.

However, 71% of millennial respondents said they preferred to buy financial products, such as annuities or life insurance, in person or by telephone.

Only 25% of millennials said they currently worked with a financial advisor, versus 37% of the general population, but those who did overwhelmingly trusted their advisor to act in their best interest and were satisfied with the work the advisor had done on their behalf.

Among all respondents to the survey, 69% identified themselves as being “in control,” reflecting comfort about their overall life, personal and family health, and financial future.

— Check out The ETF Generation Gap on ThinkAdvisor.