This past week, the world turned its eyes towards Richmond, Va., as the UCI Road World Cycling Championships took center stage! For only the second time in its history, the last being in 1986, cycling’s pinnacle event was contested on American soil.
It is no small task for a city to host an event of this grandeur. It takes enormous effort and hundreds of dedicated people with a single focus. The goal for a host city is to create a legacy that will endure forever.
“Securing the 2015 world championships is the result of tremendous collaboration between civic and business leaders and strategic partners,” says Tim Miller, executive director of Richmond 2015 Inc., the nonprofit corporation that is responsible for the organization, management and promotion of the 2015 championships. I am also proud to say that my company, Genworth, is one of the founding partners in this great effort.
You are probably wondering why I chose to write a blog on these championships and how on earth does this have anything to do with you, my readers in terms of insights, knowledge and driving your business? As my loyal readers know, I believe that sports are a wonderful analogy for life.
So you’re probably thinking here comes a story about the athletes, but you’re wrong.
This time I want to focus on the collaboration among the various organizing groups to make my point. Richmond celebrated an incredible event and an enduring legacy because of the team-work to which so many people contributed.
This is exactly what is required to serve your clients’ long-term care (LTC) needs as the future for LTC becomes increasingly more complex and important. Given the wide-range of LTC circumstances people face in today’s complex environment, financial professionals need to “team up.” For a look at what I think your team of professionals should include, read on.
1. An insurance agent/producer who specializes in long-term care insurance (LTCI): the LTCI specialist. Of course, if you, the reader, or are a diehard LTCI specialist, you know why you’re the first on this list.