Recently, LifeHealthPro.com honored The 20 most creative people in insurance.
But that list comes with an asterisk: The people included on the list this year couldn’t be people who were on the list last year.
The benefit of that choice was to help make the list interesting and maximize the number of people LifeHealthPro.com has highlighted. One challenge is that it hurt me a little to see Margie Barrie, a LifeHealthPro.com sales and marketing columnist, not be on that list, even though she was on the list in 2014.
Margie seems to have a magical idea-generation spring hidden somewhere on her laptop hard drive.
So, just to help anyone with an interest in generating ideas for promoting long-term care insurance (LTCI) and related products and services know how she does it, I’m devoting this blog to giving you a look at how she answered questions posted to the people included on this year’s top 20 list.
1. Why insurance? How did you get your start in the industry?
Before I went into insurance, I had a public relations and advertising agency and did a lot of work in the health care field, including serving as executive director of a small association of nursing homes in Maryland. So I was somewhat familiar with long-term care.
The real impetus that convinced me to become an insurance agent were the following events:
I was a divorced mother with two sons, and my divorce agreement stipulated that I pay half of their college expenses. I was prepared when my older son selected an expensive college. When my younger son was looking at Ivy League colleges — and I realized that we were not going to be eligible for any financial aid — I knew I was in trouble.
See also: The love letter strategy
I needed to start making more money. I did extensive research and realized that health care and seniors were going to be two hot areas. Plus my new husband had just started a long-term care insurance agency, and I was doing his marketing anyway. Thus, I decided to make the switch to LTCI. That was 26 years ago, and I have never regretted the switch.