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Financial Planning > Behavioral Finance

The 2015 IA 35 for 35 Calendar

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In the 35th anniversary year for Investment Advisor, and the 13th year we’ve been naming the IA 25, we thought it proper to publish a special list honoring 35 people who have been most influential in and around the business of independent financial advice.

Listed by alphabetical order, we also thought it proper to include Five to Honor—investment theorists and practitioners who are in nearly every advisor’s pantheon—and Five to Watch—younger influencers who we suggest are not only influential now but may well be on the 2050 IA 25.

We remind you that this is a subjective list, but one that has been through multiple iterations, proposed first by the editor-in-chief but modified significantly via input from the entire editorial staff of the Investment Advisor Group. Shorter profiles of our honorees are featured in the May issue of Investment Advisor. We invite you to read—and comment upon—the extended profiles of the IA 35 for 35 on throughout the month of May. Congratulations to our honorees—you’ve been instrumental in making this industry what it is today and what it will be tomorrow.

May 4: Ben Bernanke, for bringing about QE and the end of the financial crisis, plus opening up the secretive Fed to the outside world.

May 5: Tom Bradley, for building TD Ameritrade into an innovator—and a fiduciary leader.

May 6: Warren Buffett, perhaps the greatest investor of our age and the voice of reason during the financial crisis.

May 7: Ken Dychtwald, the pioneer in the notion that boomers are redefining “retirement.”

May 8: Harold Evensky, an early adopter of the fee-only model, a thinker and an educator who continues to give back to the profession.

May 9: Chris Dodd and Barney Frank, whose legislative reaction to fiscal crisis focused the nation, and advisors, on how to prevent another crisis.

May 10: Sheryl Garrett, an advisor who’s built a network that embraces the lower-net-worth client.

May 11: Deena Katz, an advisor, business builder, educator and mentor whose brilliance is matched with candor and passion.

May 12: Joe Deitch, an independent broker-dealer leader who built a culture second to none.

May 13: Bill Gross, the brilliant but flawed bond manager, who brought fixed income investing out of the shadows.

May 14: Lou Harvey, for bringing objective analysis and measurement to standards and compliance in financial services.

May 15: Angie Herbers, who first shed light on a continuing issue—the generation gap between the pioneer planners and the next gen—whose work and writings help to bridge that gap.

May 16: Tom James, who built Raymond James into a big tent for advisors of every affiliation model.

May 17: Five to Honor, upon whose shoulders the profession stands.

  • Rob Arnott, for his work developing the Fundamental Index concept.
  • John Bogle, the champion of index investing and the creator of the Vanguard culture.
  • Eugene Fama, for his work on creating the efficient market hypothesis.
  • Benjamin Graham, the father of value investing who democratized investing.
  • Harry Markowitz, the Nobel laureate and founder of modern portfolio theory.

May 18: Daniel Kahneman, the father of behavioral finance, for explaining why investors—and their advisors—are controlled by forces they don’t recognize (but should).

May 19: Dale Brown, who has united IBDs into a growing force, especially in Washington.

May 20: George Kinder, for promoting the idea that advisors offer clients more than technical help by asking about their goals and dreams.

May 21: Sallie Krawcheck, a business leader and the leading voice for women in financial services and women clients.

May 22: Bernie Madoff, the man whose massive fraud shocked his Wall Street peers and continues to make Americans mistrust the financial services industry and their advisors.

May 23: Moshe Milevsky, whose academic rigor and probing mind has made many advisors rethink their approaches to retirement income planning.

May 24: Chuck Schwab, whose “discount” brokerage and custody business made the RIA model possible.

May 25: Eric Schwartz, a fee pioneer among independent broker-dealers.

May 26: Bill Sharpe, whose rigorous portfolio research has been living in Financial Engines’ electronic advice offering for decades.

May 27: Mark Tibergien, a consultant turned business leader who preached to independent advisors that they should be businesspeople, too.

May 28: Don Trone, the father of fiduciary training and education.

May 29: Marv Tuttle, who reared the Financial Planning Association through its childhood and adolescence.

May 30: Five to Watch, who will influence the industry and its practitioners over the next 35 years.

  • Laurie Belew, the future face of financial planning.
  • Michael Kitces, the polymath of financial planning.
  • Cam Marston, for explaining how “generations” think and why they matter.
  • Wade Pfau, the soft-spoken researcher whose voice rings loud on retirement planning.
  • Clara Shih, for creating a business of social media.


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