Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Technology > Marketing Technology

Forging My Way Toward True Technology Integration

Your article was successfully shared with the contacts you provided.

Over the past few weeks I’ve been discussing some new technology I’ve added and how it all integrates (see my April 13 post, Why You Must Invest in Good Technology). In this post, I’ll expand on this and reveal a few surprises I’ve had along the way.

When I first heard the term integration several years ago, I had a particular view of what it meant. As I have learned more about it, the reality is a little different from my perception. Here’s a list of what we’ll discuss:

  • TradePMR
  • eMoney
  • Morningstar Advisor Workstation (MAW)
  • Redtail CMS (Coming Soon) 


TradePMR is my custodian but all client accounts are held at First Clearing Corp., a wholly owned subsidiary of Wells Fargo. I started the process by creating a new client record in eMoney. Next, I linked the client’s investment accounts with the client record I created in eMoney. Once this was complete, all relevant information about the securities held, such as market value, number of shares, price per share, total account value, etc., updates daily. There is no integration between TradePMR and Morningstar Advisor Workstation (MAW). However, I can export client accounts individually, by group, or all at once as an XML file and easily import them into MAW. Redtail has some level of integration with TradePMR and once I subscribe, account data will flow into Redtail (for more, see Redtail below). 


Beyond the eMoney integration mentioned above, it also receives data from Redtail. Once you establish the eMoney integration, basic contact data, account information, notes and activities are linked between the two programs. In general, the data flows in one direction, from Redtail to eMoney, with one notable exception. If you change a client’s contact information in one program, it will automatically update in the other.

There is also an integration between eMoney and MAW. In my situation client account data is already linked from TradePMR to eMoney so this holds no benefit for me. However, I can export accounts from eMoney to an XML file, just as I can from TradePMR, and import them to MAW. Finally, eMoney subscribers can generate a few MS reports from within the program. 


Until I actually subscribe to Redtail, I will keep my comments at a high level. From what I understand, Redtail does not integrate with MAW in the truest sense. It does, however, allow the user to run selected Morningstar reports from within Redtail. Redtail plans to create a data feed with Morningstar in the future. I expect to write more about Redtail after I have it up and running. 


I view Redtail as the final piece of the puzzle. I can certainly foresee a number of benefits once I have everything in place. For example, this morning I was reading the April 2015 issue of the ETF Report. On page 16 it indicated that a particular ETF I bought a while back was the “ETF of the Year” (Ticker: HEDJ). If I had Redtail in place, I could do a query for all clients that owned HEDJ and send them a bulk email with the good news. This alone is a good reason to go ahead and subscribe, don’t you think? 

Until next time, thanks for reading and have a great week!


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.