Your website is the public face of your company and perhaps the most effective advocate for your services.
But in order for your website to do its job, it has to be seen.
Search engines, such as Google and Bing, exist to match keywords or phrases with relevant websites.
When a prospect does a search related to your business, you want your website to sit at the top the results page. Greater visibility means more web traffic.
What Your Peers Are Reading
SEO (search engine optimization), an organic process for gaining rank, can improve your website’s position. But many advisors aren’t keen on spending time on SEO. So, are there any alternatives?
What is PPC?
A great alternative to SEO is to buy your popularity with pay-per-click links or PPC.
PPC advertisements, paid for by you, appear at the very top of search results, beating out the organic results, which appear below. As the name suggests, you pay only when your link is clicked.