When I get a lot of calls and emails from managers on the same subject, I take note. Right now, the big challenge for my managers is to figure out how to get prospects to talk to us. It’s become harder than it used to be because of our inability to get people on the phone. And that impedes our ability to set opening appointments.
I’ve spoken with several of my clients in the last couple of weeks about this cultural shift in our society. Our “smartphones” are not phones per se; they are small computers that happen to have a phoning feature.
Most people don’t use that feature as much as the other ones -— like texting or searching. Older cell phones were actual “mobile phones” with very few other options.
The change in this technology is important to our discussion because a smartphone can help you quickly send information that doesn’t require the tedium of a call (i.e. dial, wait for the pick-up, and leave a voice message). You can text in a fraction of the time. Emailing takes a little more time. But phoning takes the most time.
So how does that figure into the marketing plans for our newest recruits who are building their practices? I think we need to find the right mix of digital, vocal and personal communication.