It’s always best to sell your move from one broker-dealer to another by telling clients how you can better service their account at the new firm. There’s also an investor-focused approach: Compare the broker-dealer move to moving out of one stock and into another.
By taking this investor-friendly tactic, you are giving clients a clearer outlook.
Clients are accustomed to discussing the valuations of potential investments with their financial advisor. The right stock price data can both inspire confidence in the firm that you’ve selected and help get your clients excited about transferring their assets over to another firm.
Some clients might be impressed by market heft: Morgan Stanley (MS) weighs in with a market cap of about $69 billion, while Wells Fargo (WFC) is at over $280 billion. Regional brokerage firms – which tend to be much smaller – also can be positioned as exciting growth stories.
For example, Ameriprise Financial (AMP) may be a bantam weight at $24 billion (which is still nearly 45% bigger than Con Edison), but the company’s cumulative 5-year return on its stock is more than 450%. The S&P was up 128% during this period. Meanwhile, the stock price of Raymond James (RJF) has appreciated by 136% in the last five years, and the firm had had 107 consecutive profitable quarters since the third quarter of 1987; plus, the firm’s stock has a compound annual growth rate of 16% over the last 20 years.
Meanwhile, Stifel Nicolaus (SF), with about 2,200 brokers, has had 18 years of record revenues. Since 2000, the stock is up by over 1,000%.