Giving Tuesday: it doesn’t have to be just one day a year.
On this past Giving Tuesday, the day created three years ago to promote generosity instead of the consumerism of Black Friday and Cyber Monday, the Financial Women’s Association released a list of ways consumers and leaders in the financial industry can give back in the holiday season and throughout the year.
“The power of giving back can have a lasting impact well beyond Giving Tuesday,” said FWA Executive Director Jennifer Openshaw in a statement. And, she told ThinkAdvisor, “We can give back but also impact our own financial security and maybe even help advance the financial industry.”
The Giving Institute’s biennial GivingUSA study reported in June 2014 that total charitable giving rose for the fourth consecutive year in 2013 to $335.17 billion, with individuals giving $249 billion of that amount.
So, how can consumers and leaders in the financial industry give back? The FWA suggests five ways, and ThinkAdvisor spoke with Openshaw about these ways and how important it is to give back.
The first way to give back is to attend or throw a charitable event. Not only is the ticket or at least a portion of the ticket tax deductible, but the ticket also supports a cause – anything from universities to religious organizations to education to peace to other causes. And on top of that, Openshaw said, these types of events are great ways to network and build new relationships.
“It’s combining that ability to have an impact in a way that matters to you with advancing your own career and your own pocketbook through a tax benefit,” Openshaw said.
Openshaw said another way to give back is by throwing a charitable event.
“An event that you hold can be tax deductible in one of two ways: I can make it with the purpose of raising money for a charity so that the cost of food and band and all sorts of things are all deductible. Or, I could make it a business networking experience and again everything is deductible. That could make a $5,000 party somewhere around $3,000, depending on your tax bracket, and I think most people don’t think about that.”
The second way to give back is through an online platform like CharityBuzz, which takes the silent auction online.
“Charitybuzz is an online platform where consumers can bid for experiences and items that at the same time bring them a tax deduction,” Openshaw said.
The 2014 U.S. Trust Study of High Net Worth Philanthropy, conducted with Indiana University’s Lilly School of Philanthropy, found that 49% of high net worth individuals gave online from 2010-2013; 7% said they used crowdfunding sites like Indiegogo, Kickstarter, Kiva, Rockethub or StartSomeGood.
According to CharityBuzz, it has helped its nonprofit partners raise more than $100 million since its inception in 2005, and each year the average organization raises more than $50,000 through the online platform. The website lets you bid on items and experiences from hotels, luxury properties and airlines to walk-on roles on a top TV show or lunch with Michael Bloomberg.
The FWA first used CharityBuzz last year for a fundraiser, which Openshaw said was “a really good experience,” and again are using the site for their upcoming holiday event. The FWA auction started at 4 p.m. Thursday. The third way to give back, the FWA suggests, is by donating stock.
“If the stock is worth more than you bought it for, you’re usually better off donating it to charity instead of selling it, and that allows you to avoid the capital gains taxes on the profit,” Openshaw told ThinkAdvisor. “On the flip side, if the value of the stock is less than you bought it for, you’ll probably want to cash it first so you can deduct the loss.”