The days of complex spreadsheets and user-confusing software are coming to a close as technological disruption and venture capital enter the financial services industry.
That’s the message delivered at the Technology Tools for Today (T3) conference for broker-dealer enterprises, which closed Thursday afternoon in Atlanta. Over three days, the event was dominated by new product releases and upgrade announcements that showed how tech innovation was driving change in the advisory world.
“Best of the bunch” tech highlights from T3 include:
eMoney Advisor, a wealth-planning software provider, introduced EMX, an online client portal that offers aggregated account data, Morningstar research and cloud-based integration with product partners including Redtail CRM, HiddenLevers, ByAllAccounts and Albridge.
The intuitive EMX dashboard for advisors and their clients will launch in December, according to Drew DiMarino, eMoney’s head of sales.
“Why do advisors want clients to have this intuitive client experience? Because it’s a race,” DiMarino said. “Clients do want advice, but advisors with the best technology are ultimately going to win.”
Advizr, the newest entrant in the web-based financial-planning space, offers advisors and their clients a view into aggregated bank and investment account data, monthly cash-flow analysis, goal-based wealth management recommendations and progress monitoring.