60. Take advantage of all of Twitter’s tools.
Twitter is now photo-friendly. If a photo is worth 1,000 words, but each tweet is limited to 140 characters, you’d better be utilizing those visuals. Studies have found that tweets enhanced by media such as photos garner twice the attention as text-only tweets. Try live-tweeting photos from events to further position yourself as an expert (remembering to use the event hashtag and tag all influencers in attendance).
— Amy McIlwain
59. Be practical about products.
Take an old life insurance policy filled with cash and 1035 the funds to a new one with an LTC or Chronic Illness rider for future nursing needs.
What Your Peers Are Reading
— David Tornabene
58. Diversify your marketing efforts to maximize visibility.
I have a weekly radio show that generates 2-5 appointments each week. I run several ads each day on this local talk radio station and sponsor the Mike Huckabee Report. Visibility and credibility has boomed the last five years. In addition, I offer educational Social Security seminars 3-5 times each year. These seminars were directly responsible for over $3 million in annuity sales in 2013.
— Dee K. Carter
57. Ask your customers to buy.
Have you ever felt buyer’s remorse? The feeling that the product or service you may have bought isn’t right for you? So has your prospect. No matter how much he may like your product or service, there is always a certain amount of indecision or hesitation at the point of buying. This indecision can stop the sale if you don’t handle it effectively. The job of the professional salesperson is to help the customer through this difficult moment and into the buying decision. This ability to get the customer to take action is vital to the entire sales process.
— Brian Tracey
56. Devote Friday to prospecting.
Every Friday, spend a few hours reaching out to people who have attended one of your webinars, opened one of your email marketing messages, commented on your blog, or interacted with you on LinkedIn. Target only those who fit your prospect profile. Each of these prime prospects will already know you and have some level of interest in your company’s products. This method of informed prospecting is much more effective than the old door-to-door prospecting days. In fact, you might even slip out in the afternoon for a quick game of golf, knowing that a 5- or 6-hour day spent leveraging marketing technologies has produced greater results than a full day spent knocking on doors.
— John Scranton