Over the past few weeks we’ve been discussing some 2014 business initiatives which may prove beneficial to you and your practice. In the first blog on this issue, we talked about several free email subscriptions that canl help you stay informed on a variety of issues such as the economy, the financial markets, Social Security, and more. In last week’s blog, we discussed FRED, a very useful tool from the Federal Reserve which is an add-on to Microsoft Excel. In this post, we’ll discuss a specific software solution from Adobe that I recently acquired and explain a few of its benefits.
As an independent advisor and small business owner, making wise decisions on capital allocation is vital. It’s also important to maximize ROI, which may require a cost-benefit analysis before any significant purchase or decision. However, in deciding to purchase this piece of software the decision was relatively easy.
Software, or more broadly speaking, technology, may be classified in one of two ways. The first category is one that the client touches such as an interface between client and advisor. One example is an online, cloud-based, document storage system. The second category would be technology which works behind the scenes but which helps the advisor work more efficiently or become a better practitioner. An example of this would be a contact management system or a robust investment research/analysis tool. Today, we’ll discuss a piece of software which seems to fall into both categories. In short, it helps me become a more efficient practitioner and simplifies things for the client.
The software I’ve been alluding to is Adobe Acrobat Pro. I realize this is not a new piece of technology, but now that I have it and have spent some time climbing the learning curve, I’ve thought of several applications for it. Here’s one example.