Sometimes the social-media world can feel like a whole other planet with its own unique etiquette, customs and language. If you’re an advisor just starting to explore this strange new landscape — or an old pro — you need to be familiar with certain words and phrases. Enter the Financial Social Media dictionary, a list of need-to-know social media lingo, broken down by platform. Here, we cover Pinterest and Google+ terms.
- Pin: An image or video added to a board on your Pinterest profile. You can add a pin from within Pinterest or from an external website or upload your own.
- Board: A Pinterest feature for categorizing pins. (Example: boards for retirement destinations, holiday ideas or your own blog postings.)
- Circle: A community or network built on Google+.
- Hangout: A video chat with up to 10 users.
- Hangout on air: A broadcasted hangout that can be viewed on your Google+ profile page. May also be replayed on Google+ or Youtube after the hangout has occurred.
- +1: The Google+ version of Facebook’s “Like” button. Clicking on it shows you like a post.
Now that you’re familiar with a variety of social-media terms, you should feel comfortable talking the talk — online or off.