Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Practice Management > Marketing and Communications > Social Media

Social-media lingo, Part 5

Your article was successfully shared with the contacts you provided.

Sometimes the social-media world can feel like a whole other planet with its own unique etiquette, customs and language. If you’re an advisor just starting to explore this strange new landscape — or an old pro — you need to be familiar with certain words and phrases. Enter the Financial Social Media dictionary, a list of need-to-know social media lingo, broken down by platform. Here, we cover Pinterest and Google+ terms.


  • Pin: An image or video added to a board on your Pinterest profile. You can add a pin from within Pinterest or from an external website or upload your own.
  • Board: A Pinterest feature for categorizing pins. (Example: boards for retirement destinations, holiday ideas or your own blog postings.)


  • Circle: A community or network built on Google+.
  • Hangout: A video chat with up to 10 users.
  • Hangout on air: A broadcasted hangout that can be viewed on your Google+ profile page. May also be replayed on Google+ or Youtube after the hangout has occurred.
  • +1: The Google+ version of Facebook’s “Like” button. Clicking on it shows you like a post.

Now that you’re familiar with a variety of social-media terms, you should feel comfortable talking the talk — online or off.

Sign up for The Lead and get a new tip in your inbox every day! More tips:

Amy McIlwain is a professional speaker on social media and President of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website and on Facebook, LinkedIn and Twitter.


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.