Podcast Center
Video Center
Webcasts
Resource Center
Events
November 11, 2013 at 11:00 PM
Globalization and technology have made the world seem larger and more impersonal than ever. But somehow people still manage to connect with one another. And they still talk — especially before spending money.
Most buyers start out by conducting research. But when it’s time to narrow down the options, where do they turn? Whether they’re in the market for a new accountant, builder, marketing firm, lawyer, technology solution or bank, most people don’t just pick one at random via Google. They ask the people they trust who it is that they trust.
For companies and salespeople, this is really good news. Because referral selling is, hands down, the most effective and least expensive way to attract and retain new clients.
Relationships still power our lives — and our sales. Want to knock out your competition? Adopt the only sales strategy that will get you meetings at the level that counts, the only one that allows you to arrive pre-sold, having already earned trust and credibility. It’s the only strategy guaranteed to shorten your sales process and help you eliminate sales and marketing costs. And it’s the only strategy that converts prospects into clients more than 50 percent of the time.
