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May 21, 2013 at 09:31 AM
The long-term care (LTC) planning advocates at the 3in4 Association are working to come up with a kind of LTC outreach campaign for a new age.
Jonas Roeser, the president of the group, said he and his colleagues want to build on past efforts, by taking steps such as updating an LTC planning consumer guide and producing a national television public service announcement (PSA) campaign that will promote the need for LTC planning.
The team hopes to replace the full-size Greyhound bus that it sent on a national LTC planning promotional tour two summers in a row with a mini bus that will focus on promoting the California Long-Term Care Parntership program.
But the group also wants to make more use of low-cost, potentially high-return electronic outreach methods, such as developing an LTC planning app for smart phones and tablets, launching internal 3in4 platforms to support the producer, and creating a 3in4 Advisor brand.
The group wants to organize a “full court press to market to the producer the value in supporting the 3in4 campaign with a $5 membership fee,” Roeser said.
The 3in4 Association would use the money pay for new training materials and awareness activities, Roeser said.
The 2013 campaign will be the group’s third major promotional effort.
