Investor: Warren Buffet | Investment: $25 million ($135 million today) to buy See’s Candy in 1972 | ROI: 10x | Lucy Ricardo might have had trouble at the candy factory, but Warren Buffet had a vision in 1972 that was sweeter than anyone could have expected. Buffet bought See’s, a family-owned candy company with stores around the American West. Founded in 1921, the business became, according to an interview with Fortune, one of Warren Buffet’s favorite investments. For an outlay of $25 million, the return has topped more than $1.35 billion so far, since he still owns the stock. A sweet return for the company where Lucille Ball trained for her classic “I Love Lucy” candy factory comedy bit.
Investor: Howard Hughes | Investment: $7 million ($113 million today) for control of TWA circa 1940 | ROI: 11x | Howard Hughes was, to put it politely, a tad eccentric. That’s the word we’ll use. After all, really rich people deserve our respect. You never know when a billionaire might be hitchhiking in the desert. So we’ll say eccentric, not crackers. Behavior aside, Howard Hughes managed, even in the face of seeming failure, to make money. Lots and lots of money. Such was the case with his investment in TWA. The iconic, and now defunct, airline, came under Hughes’ control by 1952. For an investment of $7 million he got control of 78% of the airline. A drawn-out lawsuit by his investors that lasted well in to the 1960s led to Hughes being forced to sell his shares. Not to worry, though, he walked off with about $550 million ($4 billion today).
Investor: Ray Kroc | Investment: $2.7 million ($20.4 million today) in McDonald’s in 1961 | ROI: 54x | Burgers and fries are a staple of post-World War II America, and no one symbolizes their rise in the U.S. diet more than Ray Kroc. Kroc’s story of seeing the possibility of riches in the California drive-in owned by the brothers McDonald is oft told. After helping the brothers franchise their restaurants for several years, Kroc bought them out. For his investment, Kroc managed to amass a fortune of $500 million ($1.1 billion today) when he died in 1984.
Investor: Henry Flagler | Investment: $100,000 ($1.6 million today) in Standard Oil in 1867 | ROI: 707x | Imagine a world in which oil has little value. Then imagine joining forces with a man who jumped into the business early and exploited its value like no other. That’s how Henry Flagler managed to turn his $100,000 fee to join John D. Rockefeller’s business into an estate worth $75 million ($1.7 billion today) in 1913. And that doesn’t count the $50 million he spent building railroads and hotels and founding cities (Miami, for one) in his adopted state of Florida.
Investor: Benchmark Capital | Investment: $6.7 million ($9.9 million today) in eBay in 1995 | ROI: 714x | Benchmark Capital couldn’t have been more aptly named. Started by four partners who agreed to share equally in all profits, in the late 1990s it became the most profitable venture capital firm in history. The quartet hit it big when they made an opening “bid” on the fledgling Internet auction house eBay. By 1999, the bet had paid off, with a value of $5 billion ($6.8 billion today).
Investor: Asa Candler | Investment: $2,300 ($57,875 today) to buy Coca-Cola in 1891 | ROI: 833x | Coca-Cola is the pause that refreshes, as the slogan used to say. Before Coke came along, the options for a cold drink on a hot day were far more limited. But then a Southern pharmacist trying to concoct a headache remedy stumbled upon a very different sort of elixir. With his personal health problems growing, and Coke not bringing in much revenue, the pharmacist sold off his recipe. If he had known what was to come, he would have needed that headache remedy. Lots of it. Asa Candler scooped up Coke for $2,300 ($58,000) in 1891 and sold it for $25 million ($332 million today) in 1923. Adjusting the purchase price for 1923 dollars brings a refreshing return for Candler.
Investor: John Gray | Investment: $10,500 in Ford Motor Co. in 1903 ($264,000 today) | ROI: 1,300x | Often in investing, it’s not how smart you are, but who you know. It helps to have a budding business titan in the family circle. John Gray proves the rule. His nephew had formed a car company with Henry Ford and was looking for investors. One of the original dozen was Gray. While he never personally reaped the benefits of the investment, his heirs made out well. When Ford bought the stock from them in 1919, they were paid a whopping $26.25 million ($1.8 billion today).