Wayne Minich is not a techie. He’d be the first to tell you that. He tells me that exact thing when we speak over the phone about advisors thriving in the digital age.
“I am a believer in technology,” Minich says, “but I’m not the person who does the technology.”
Fair enough, I think, at least he’s upfront about it.
Minich, below right, is a 42-year veteran of the financial services industry. A CLU and ChFC, he is the founder of Richfield, Ohio-based Applied Financial Concepts, Inc. and has a realistic view about his application of and approach to new technology.
“We absolutely believe in technology,” Minich says. The “we” he speaks of are his two sons, who have joined him in the firm, and himself. “Sometimes you get people who are far into a career like I am and they don’t want to change. The thing is I really want to change. There are so many neat things going on. But I have to understand I am not techie. It’s my boys who are tech-savvy.”
Minich says his company adopted a process last year where their financial planning utilizes the cloud. In doing so, the client can look at accounts in real time. “We have clients all over the country: If a client in North Carolina looks at an account, we can pull up the account on each of our computers and we’re seeing it in real time as well. It’s really cool.”