In this dynamic year for long-term care insurance products, a lot of agents have added the relatively new hybrid products to their sales portfolio. These products, which either combine LTCI with annuities or life insurance, were designed to provide buyers with substantive benefits for their premium dollar, even if they never need long-term care.
This flexible concept sounds terrific, but as we all know, reality often interferes with the best laid plans. To help determine how well these products are working for producers and their clients, we’re focusing this month’s roundtable on the practical realities of these conceptually innovative products.
In Part I of this roundtable, three producers share how they look for LTCI hybrid prospects and what they’re saying to those prospects when they find them.
For Part II of this producer roundtable, see: Common objection to LTCI hybrids — and how to overcome them
Q. Have you found there to be a certain kind of prospect who reacts more positively than others to hybrid products? Can you talk about the characteristics of that kind of prospect?
Matthew D. Brotherton, CLTC, president of 1752 Financial in Roanoke, Va.: The prospects who have been more interested in the hybrid product have been widows, widowers and single individuals. They see the value in having a long-term care policy to have access to good quality care. These prospects also want to leave a larger legacy if they do not use the death benefit for long-term care. Another great prospect for the hybrid product is someone who has an existing permanent life insurance product with some cash value. Sometimes these prospects are considering cashing in the policy or haven’t reviewed the policy in many years. I am usually able to show them a solution by exchanging the current policy to a new one with the long-term care rider, assuming they are able to be approved health-wise. Another prospect is someone who has a maturing certificate of deposit, is tired of the bank CD rates, realizes he or she needs long-term care protection, and has other assets to use for income.
The prospect typically has a higher than average annual income and net worth, wants to leave a legacy for family members, and normally falls between the ages of 40 and 70.
John J. Demboski, CFP, of Demboski & Chapman Financial and Insurance Solutions Inc. in Akron, Ohio: I have not found a particular kind of prospect who tends to gravitate toward these kinds of products. However, the issues solved with hybrid products tend to follow a common fact pattern in clients who need long-term care, who are also often in need of life or annuity solutions. Given the complexity of these products, and that prospective clients frequently only perceive “one problem” existing, they can be a challenging product to discuss with new clients.