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October 25, 2012 at 12:15 AM
Unless you have been sleeping under a log for the last six or seven years, you know that social media has changed the sales world. Unfortunately, many people don’t know exactly how to convert their network contacts into sales.
You can have thousands of people in your social media network, but unless you actually “work” that network, you may just be wasting your time.
Here are two ways to work your social media network and generate real sales as a result:
Introductions. Who in your network might be able to introduce you to a key decision-maker? I recently connected with someone on LinkedIn and after scrolling through this person’s contacts, I realized that he was connected to someone who worked at a company with whom I hoped to do business.
I reached out to my contact and asked if he would be willing to connect me with my target prospect. Within 48 hours, I had had a productive telephone conversation with that prospect.
I have to admit that I was somewhat hesitant to make my initial request, because I was concerned that I might offend my contact. I knew that we had a good relationship and that I had delivered great results while I worked with his company, but still I breathed a sigh of relief when he agreed to introduce me.
