The American Association for Long Term Care Insurance (AALTCI) is trying to use its fall ad campaign to get younger consumers interested in buying long-term care insurance (LTCI).
Subscribers started to get the issue Friday, and newsstands are starting to get the issue today, according to AALTCI.
The sponsors of the insert include Genworth (NYSE:GNW) and John Hancock Long-Term Care Insurance.
Traditionally, many LTCI buyers have been retirees.
In recent years, carriers have tried to get better claims experience by persuading consumers to buy coverage at consumers. Carriers hope the younger consumers will understand the general need to prepare for long-term care (LTC) costs but not come in knowing that they already have health problems that will increase the likelihood that they will need LTC services.